Furthermore, unstable conditions cause loss of concentration, so, they won’t recommend complicated work.

On the other hand, sunny days are good… no, they are perfect! Sunny days can make you happy and energetic. I’m not talking about hot dry winds, because that can increase your proneness to violence!

We had amazing sunny days in Dublin that unfortunately is almost gone. You can buy the Sun and put on your desk if you want.

By the way, the office is covered with smiling faces. Smiles can leverage your good mood. Smile to the person who’s beside you now!

Probably people here create their own sunny environment. A sunny smile.

But this Generation was also called “Digital Natives”. People who were born “Digital”.

They don’t know what a fax machine is and they never had to connect using a dial-up connection. Digital Natives are the new youth. But they grew up. And we are the Digital Natives. We are not kids anymore, and it doesn’t matter anymore, since Internet hasn’t age. (By the way, my mom uses MSN and follows my adventures on my Blog).

That’s why Gartner, in a recent research, reported the V Generation. V means Virtual. This Virtual Generation is not based on age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.

And inside the Generation V, Gartner defines four levels of engagement – creators (3%), contributors (3-10%), opportunists (10-20%), and lurkers (80%). Lurkers are spectators (they can still implicitly contribute and indirectly validate value from the rest of the community). And guess what? All users start out as lurkers.

“Companies should plan to segment all four levels in the community – each has significant business value,” said Adam Sarner, principal research analyst at Gartner.
“Differentiation exists between sectors and industries. Marketers with strong brands attract more creators. Certain industries, such as insurance, draw more lurkers.”

It makes much more sense for me, since digital is not new for everyone. And of course targeting still exists, but under the target umbrella (or under “V Generation” umbrella), we need to segment our strategy.

Source: http://www.gartner.com/it/page.jsp?id=721008

Everybody knows that Nokia is the leader in mobile devices, but they have a lack of know-how about Music devices.

Also, you know that Microsoft has a good know-how about Music and has some good connections with productions and recorders, but they have a lack of knowledge about musical devices (Zune).

So, what happens if both get together? That’s what’s happening. Nokia and Microsoft are working together to create a musical/mobile device (iPhone?).

I hope they don’t do the same mistake that Apple and Motorola did some time ago, when they launched Rokr with iTunes, when iTunes had only 100 licensed songs.

Virtual Earth

A mix of Virtual Earth + Google Earth + Second Life + Streaming Videos + Public Camera Shots… scary

http://www.sentinelave.com/AVEVideoEarthHD.html

Google has continuously investing in integrated platforms, communities, data and has recently launched Lively.

Since Google keeps their open APIs, developers can modify and create new tools based on that. And that’s probably part of Sentinel AVE development.

They mixed lots of things, and got this scary and amazing video.

Why is it scary? Well, they have all your information, they know your behaviours, they know what you most like and what you don’t, and they can see your, wherever you are. Can be early to say that, but I will keep my window closed during the shower.

Same for show tickets, DVDs, specific books and electronics.

It’s amazing to see how brazilians are positioned compared to big and mature marketers.

online purchase graph

read the full article:
http://www.emarketer.com/Article.aspx?id=1006422&src=article2_newsltr

When I saw an article on C-Net about the new-generation TeraByte Hard-drive I confess that I asked myself: “Why so much?” (I asked the same question 5 years ago when my friend bought a 250GB HD).

No, I’m not getting old, I’m asking again because 5 years ago we didn’t have Gmail, Flickr and neither YouTube.

Since 2006, I think I’ve downloaded about 10 or 15 albums. Not too much, and do  you know why? I just listen to the music on my mp3 player on my way to work, and here I listen everything online. Yes, 100% online.

Same for my pictures and videos. I just get the best of them and upload on YouTube and Flickr. If I want to watch something cool I can easily find there, or on Vimeo, Metacafe, DailyMotion.. whatever! After watching I get the link and send to all my friends. I don’t need to attach a 5MB file in my email. I also love to embed videos on my Blog. It’s dead easy and I don’t need to store that giga video.

We are digital immigrants and sometimes we may keep their files saved on our computers, some may keep some dvds and blu-ray disks on their shelves. That’s because our clients still don’t trust the internet, and because we are still not connected all the time (most of them, but not all).

Maybe I’m just a passionate geek that loves the internet, but it’s even more common to keep your files stored online. Even my mum’ sends me YouTube links! Everybody is sharing, publishing and commenting.

Yes, afterall we may need some space.

Source: http://adlab.msn.com/

They also run a blog, called adCenter Community. Recently they posted about learning on Web Analytics

The post is very interesting because he mentions about metrics. Are CPCs, clicks, impressions and conversions the most important thing to look after? No!

Managing PPC campaigns requires lots of experience, since you are not dealing only with numbers, but people. So, as mentioned on the post, a quick summary of successful metrics would be:

Engagement

We don’t want only page views. We want loyalty, we want interaction. That’s engaging. People exchanging feelings with your Brand.

Hits

Are they looking are really going into it?

Bounce Rate

If the question is how to reduce bounce rate, the answer is targeting.

Segmentation

People are different, people are unique. And the same should be your Ads!