Weather can change our mood!

It’s fact. Scientists did lots of research to prove that weather can change our mood. Basically, what they say is that cloudy cover and cold days are not good to do exercises and drive, because you have less reflexes and feel aches and pains.

Furthermore, unstable conditions cause loss of concentration, so, they won’t recommend complicated work.

On the other hand, sunny days are good… no, they are perfect! Sunny days can make you happy and energetic. I’m not talking about hot dry winds, because that can increase your proneness to violence!

We had amazing sunny days in Dublin that unfortunately is almost gone. You can buy the Sun and put on your desk if you want.

By the way, the office is covered with smiling faces. Smiles can leverage your good mood. Smile to the person who’s beside you now!

Probably people here create their own sunny environment. A sunny smile.

The “C” Generation? Not, but V!

Few years ago agencies started talking about the “C” Generation. For those who doesn’t remember, it means:
-    Contribute
-    Create
-    Communicate
-    Comment
-    Consume
-    Catalyzes
And so on…

But this Generation was also called “Digital Natives”. People who were born “Digital”.

They don’t know what a fax machine is and they never had to connect using a dial-up connection. Digital Natives are the new youth. But they grew up. And we are the Digital Natives. We are not kids anymore, and it doesn’t matter anymore, since Internet hasn’t age. (By the way, my mom uses MSN and follows my adventures on my Blog).

That’s why Gartner, in a recent research, reported the V Generation. V means Virtual. This Virtual Generation is not based on age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.

And inside the Generation V, Gartner defines four levels of engagement – creators (3%), contributors (3-10%), opportunists (10-20%), and lurkers (80%). Lurkers are spectators (they can still implicitly contribute and indirectly validate value from the rest of the community). And guess what? All users start out as lurkers.

“Companies should plan to segment all four levels in the community – each has significant business value,” said Adam Sarner, principal research analyst at Gartner.
“Differentiation exists between sectors and industries. Marketers with strong brands attract more creators. Certain industries, such as insurance, draw more lurkers.”

It makes much more sense for me, since digital is not new for everyone. And of course targeting still exists, but under the target umbrella (or under “V Generation” umbrella), we need to segment our strategy.

Source: http://www.gartner.com/it/page.jsp?id=721008