Hi There!
here we go with my first post in English 
for those who don’t know, my name is Eduardo Giansante, from Brazil, and I’m currently living in Ireland and working at Strategem Integrated Communications.
Strategem is a small-sized agency, in Portview (Dublin), and I’ve been working there for 3 weeks. Well, as almost everyone, I started with small tasks, like get reports, analyse some content or website, and all this stuffs. Then, I did some research and got some ideas for Danone and Nokia Music Store.
Last week I really start thinking, or better: planning.
My first big job was Gateaux and Sharwoods, both from Premier Foods. Gateaux is the most famous cake’s brand and Sharwoods is a very well-known indian sauce. (It’s a pitch, so, I won’t be able to provide much information in this post).
The brief was: client complained that both brands were losing audience and weren’t doing well in terms of web presence (they were right, Gateaux don’t even have a website!).
The challange (for me): I don’t know the brands very well, I don’t know the Irish Market and neither the competitors.
What did I do? Easy, I start researching, researching and researching. I spent 2 full days researching, to finally understand the market, the brands and the competitors.
Now it’s getting easy..
Afterthat, I did the online benchmark, and web consultancy: SEO audit, website analysis (interface, design, constructivity, interactivity, functionality, usability and content), web presence (WOM, blog mentions, organic search, etc) and created a big matrix with all analysis from the brands to the competitors.
With that, I could think and develop the demand idea (it’s secret yet). And then I created the Customer Journey, based on their habits of navigation. Doing that, I could creat also the media plan.
The next step is the budget. I have to precify all the plan.
Working on that now! If we win this pitch, I will give more details
see ya folks
cheers
